We have heard of international MLM brands: Avon, Herbalife, Amway, and Tupperware, just to name a few. These are million dollar—if not billion dollar—brands known all throughout the world. They have been operating for decades and many of us have known them since we were children. They have great products and it is very likely that you have used or owned them. So what makes these brands so strong?
The answer is multi-level marketing.
These brands have leveraged the power of direct selling through MLM. A lot of people have succeeded financially by joining these companies. But how? A six figure mentor will tell you that MLM companies take advantage of the power of team work. In turn, these companies built extremely profitable empires. So what is it about MLM team work that makes these companies thrive? Together, let us explore the secrets of MLM.
Team Work Makes it Easy to Saturate the Market
The recruits are highly encouraged to get their own downlines. These downlines will also recruit their own downlines. As a result, you have a multitude of people selling the same product. Once an MLM company decides to saturate a specific area, you will not be surprised at how fast they can mobilize a team of direct sellers to introduce their products.
In addition, the company itself spares no expense to support the new team. Flyers, banners, radio ads, and local TV ads are provided to introduce the product and increase awareness. It is also not unusual for the company to host events in malls.
It Is Easy to Build a Team
The barrier to entry to become a direct seller for an MLM company is nil. All it takes to join is a little amount of money and the passion to close deals. Probably, the only reason a person won’t get into it is his lack of desire to sell. Anyone, regardless of his educational level, can join a company. For as long as you work hard enough, you can become a six figure mentor in time.
What makes this even better is that recruits do not need to work full time. And most of the time, the only ones who need to meet a sales quota are those who are already in supervisor position. These individuals manage their own network of direct sellers and get higher commission per sale.
It is also easy for the direct sellers to join the organization. Typically, new recruits only have to shell out no more than $100. This membership fee comes along with a sales kit—a brochure and a few products that they can sell.
The Team Leverages the Same Skill
All team members who join an MLM company possess one common skill—selling. Although some are better at it, all MLM direct sellers want to sell. To begin with, they will never even bother to join if they had no interest in selling.
Essentially, the MLM business model hinges on the selling passion of its team members. Everyone who joins has the interest to go out there, find clients, and make a sale. It is unlike a day job where people apply even if they do not love the job they are about to perform.
Today, it is easier for direct sellers to reach out to their friends. With the power of social media, it is easier to connect and make offers. There is also a great opportunity in closing out a sale from people they do not know. All it takes is to keep sharing their posts until these posts reach a person who is interested to buy.