list building Archives - Aaron Fletcher Online

There are online marketers who shun an email list. However, the very best like Neil Patel, Joe Pulizzi, Noah Kagan, and Corey Dilley are huge supporters of the email marketing approach. All of them make sensible arguments as to why an email list is a significant weapon in your marketing arsenal.

Though you may find it archaic because of the existence of social media, keep in mind that you do not own these large social media giants. An email list is something that is yours. It is true that an email sounds traditional and may lack the fizz of what a social media product has to offer. However, never forget that all e-commerce giants, including social media companies like Facebook and Instagram, keep your email address.

So what makes an email list a powerful tool? Let us explore together its benefits.

You Gave Full Control of Your Email List

While social media is an indispensable tool in building your business, it does not allow you the same control in the same way you do with your website. It helps you reach out to people and drive traffic to your website but a simple change of policies can turn things around. If Facebook changes its algorithm for paid ads or promotions, you lose all that you have worked so hard for.

With an email list like the one you can create on AWeber, you can control what you send. You can create newsletters and send them regularly to your subscribers. So if Instagram or Facebook changes anything in their system, you have an email list you can use to update your followers.

Subscribers Are the Most Likely Buyers

Truth be told, a person will not opt-in for a subscription if he does not have any interest on what you offer. Most of the time, a customer requires a third touch point before making a purchase. And the best avenue for this touch point and to remind them of your product?

Email.

For all intents and purposes, your subscribers are not likely to come back to your website unless you send them something that reminds them of the goodies you offer. A person’s email address is personal. The moment he allows you to have access to it is the very same golden moment you had a golden opportunity to sell.

It Is Economical and Simple

The feeds of each person on his various social media accounts change every day. As the person’s interest changes, the posts shown on high priority in his social media accounts also change. Due to this, your posts are like to be buried underneath a ton of other posts that the social media algorithm finds more relevant than yours.

Let us face the truth: not everybody will look for your posts or go to your website everyday. Your announcements and new products are not the first things that your followers will look for in the morning. They will scroll through their feeds, mostly aimlessly, but not look for you.

So how do you overcome this? The easiest way to communicate is through email and you can do this through ConvertKit. All it takes is for you to post an update and use an email management software to send the update to all your followers.

As they drink their coffee in the morning, they will see your email right away.

To fully harness the power of an email list, you may want to look at tools like ConvertKit and AWeber. Both are powerful email marketing tools that will help you build an email list and let you use it to its full potential. These platforms allow you to create forms and you will get reports and analysis. It also allows you to create surveys which will help you pinpoint which product or article is the best one to send to them.

45+ email content templates and the complete course to writing great emails

Gone are the days when people were satisfied with learning from textbooks—even if the books were online. Today, you are more likely to get a person’s attention if what you have to share is on video. This applies even in the academe. People find it more fun learning through video courses. And in this article, we will discuss how webinars can grow your list of followers or subscribers.

Webinars Position You as an Expert

Since you are teaching, anyone who visits your site will definitely think that you are an expert in your chosen field. Even if your webinar is free, a subscriber still has to opt-in or enroll before getting your content. The mere fact that the enrolled means that you are trusted.

This gets better if you use tools like WebinarJam. It is a powerful broadcasting platform that even allows you to stream to your Facebook live. You can also do this in your YouTube channel. With a tool like this, you are improving your credibility in ways that you cannot if you use typical webinar platforms.

Webinars Eliminate Barriers

A webinar removes the need for a physical space. With a traditional seminar, the number of your participants solely depends on how big your space is. With webinars, you can speak to literally thousands of people. And the best part? You do not have to leave the comfort of your own space. You can do it at home, in the beach, or even behind your desk.

To make this better, you may want to use a tool like Webinar Ninja. You can create a webinar in as short as 10 seconds and eliminate the hassle of long winded work. It also has a built-in marketing that can help you get exposure to potential participants. This way, you only have to worry about your webinar content instead of whether somebody is going to attend.

Webinars Can Get You New Leads

Whenever a person enrolls in your webinar, you already got one foot in the door. This person has shown interest and if he likes what you did, it is also very likely that he will start looking for your other products or services. A webinar is a great way to start a relationship with potential future clients.

With tools like Webinar Ninja and WebinarJam, you are giving yourself a voice and a face—someone that your clients can trust instead of a faceless speaker. These tools also allow you to communicate with your clients in real time. You can do this through a question and answer portion after your session.

Webinars Speed Up Your Sales

When you conduct webinars, you are giving yourself an opportunity to increase your revenue through product sales. And for every sale, you grow your customer base.

The only way a company grows is though sales. Nothing is more important than cash flow. And to achieve great sales, you need to understand the value of time. Tools like Webinar Ninja and WebinarJam are your best allies in making your webinars come into fruition with the least amount of effort and time.

Once your webinars are set up, you have also built trust and credibility. Once your webinar is over, you have added value to a person’s life and more importantly, you have given yourself that chance to handle customers’ objections even before they had the opportunity to ask.

The end result, of course, is a sale. On the flip side, you cannot expect everyone to buy. But on the bright side, every person, whether he bought your product or not, is a lead. You have his email address and all it takes is to do follow-throughs by sending emails to remind your potential customers of a fantastic product in your offerings.