There are online marketers who shun an email list. However, the very best like Neil Patel, Joe Pulizzi, Noah Kagan, and Corey Dilley are huge supporters of the email marketing approach. All of them make sensible arguments as to why an email list is a significant weapon in your marketing arsenal.
Though you may find it archaic because of the existence of social media, keep in mind that you do not own these large social media giants. An email list is something that is yours. It is true that an email sounds traditional and may lack the fizz of what a social media product has to offer. However, never forget that all e-commerce giants, including social media companies like Facebook and Instagram, keep your email address.
So what makes an email list a powerful tool? Let us explore together its benefits.
You Gave Full Control of Your Email List
While social media is an indispensable tool in building your business, it does not allow you the same control in the same way you do with your website. It helps you reach out to people and drive traffic to your website but a simple change of policies can turn things around. If Facebook changes its algorithm for paid ads or promotions, you lose all that you have worked so hard for.
With an email list like the one you can create on AWeber, you can control what you send. You can create newsletters and send them regularly to your subscribers. So if Instagram or Facebook changes anything in their system, you have an email list you can use to update your followers.
Subscribers Are the Most Likely Buyers
Truth be told, a person will not opt-in for a subscription if he does not have any interest on what you offer. Most of the time, a customer requires a third touch point before making a purchase. And the best avenue for this touch point and to remind them of your product?
For all intents and purposes, your subscribers are not likely to come back to your website unless you send them something that reminds them of the goodies you offer. A person’s email address is personal. The moment he allows you to have access to it is the very same golden moment you had a golden opportunity to sell.
It Is Economical and Simple
The feeds of each person on his various social media accounts change every day. As the person’s interest changes, the posts shown on high priority in his social media accounts also change. Due to this, your posts are like to be buried underneath a ton of other posts that the social media algorithm finds more relevant than yours.
Let us face the truth: not everybody will look for your posts or go to your website everyday. Your announcements and new products are not the first things that your followers will look for in the morning. They will scroll through their feeds, mostly aimlessly, but not look for you.
So how do you overcome this? The easiest way to communicate is through email and you can do this through ConvertKit. All it takes is for you to post an update and use an email management software to send the update to all your followers.
As they drink their coffee in the morning, they will see your email right away.
To fully harness the power of an email list, you may want to look at tools like ConvertKit and AWeber. Both are powerful email marketing tools that will help you build an email list and let you use it to its full potential. These platforms allow you to create forms and you will get reports and analysis. It also allows you to create surveys which will help you pinpoint which product or article is the best one to send to them.