We have heard of international MLM brands: Avon, Herbalife, Amway, and Tupperware, just to name a few.  These are million dollar—if not billion dollar—brands known all throughout the world. They have been operating for decades and many of us have known them since we were children. They have great products and it is very likely that you have used or owned them. So what makes these brands so strong?

The answer is multi-level marketing.

These brands have leveraged the power of direct selling through MLM. A lot of people have succeeded financially by joining these companies. But how? A six figure mentor will tell you that MLM companies take advantage of the power of team work. In turn, these companies built extremely profitable empires. So what is it about MLM team work that makes these companies thrive? Together, let us explore the secrets of MLM.

Team Work Makes it Easy to Saturate the Market

The recruits are highly encouraged to get their own downlines. These downlines will also recruit their own downlines. As a result, you have a multitude of people selling the same product. Once an MLM company decides to saturate a specific area, you will not be surprised at how fast they can mobilize a team of direct sellers to introduce their products.

In addition, the company itself spares no expense to support the new team. Flyers, banners, radio ads, and local TV ads are provided to introduce the product and increase awareness. It is also not unusual for the company to host events in malls.

It Is Easy to Build a Team

The barrier to entry to become a direct seller for an MLM company is nil. All it takes to join is a little amount of money and the passion to close deals. Probably, the only reason a person won’t get into it is his lack of desire to sell. Anyone, regardless of his educational level, can join a company. For as long as you work hard enough, you can become a six figure mentor in time.

What makes this even better is that recruits do not need to work full time. And most of the time, the only ones who need to meet a sales quota are those who are already in supervisor position. These individuals manage their own network of direct sellers and get higher commission per sale.

It is also easy for the direct sellers to join the organization. Typically, new recruits only have to shell out no more than $100. This membership fee comes along with a sales kit—a brochure and a few products that they can sell.

The Team Leverages the Same Skill

All team members who join an MLM company possess one common skill—selling. Although some are better at it, all MLM direct sellers want to sell. To begin with, they will never even bother to join if they had no interest in selling.

Essentially, the MLM business model hinges on the selling passion of its team members. Everyone who joins has the interest to go out there, find clients, and make a sale. It is unlike a day job where people apply even if they do not love the job they are about to perform.

Today, it is easier for direct sellers to reach out to their friends. With the power of social media, it is easier to connect and make offers. There is also a great opportunity in closing out a sale from people they do not know. All it takes is to keep sharing their posts until these posts reach a person who is interested to buy.

Anyone who has tried looking for a side hustle has heard of MLM. Multi-level marketing is a highly popular business strategy that companies use to promote sales and decrease labor costs through direct selling. While it is true that MLM is commonly used for Ponzi schemes, let it be said that not all MLM companies are scams.

To break it down, MLM works by having what you call “downlines”. These downlines are recruits who do the direct selling. They earn a commission on every product they sell. And for every successful sale, their uplines also earn a commission. Legitimate MLM companies have statistically and financially figured out the sustainability of this model. And this is why many legitimate MLM networks impose a limitation to how many downlines a person can have.

Here we will show you some of the best ways to build your MLM business, not just in the physical world but also in the online world. As you move along, we are hoping you succeed and become a six figure mentor one day.

Sell a Product That You Love

There is no way in this world that you will sound as convincing as you possibly could if you are selling a product you personally do not support. Too many times, people who participate in MLM companies are blinded by the promise of making a lot of money, only to realize later on that they have failed miserably for selling something they do not understand.

If you love the product, you will understand how it works. You will believe in it and you will be proud to use it, own it, and sell it.

Create a Facebook Page

Never underestimate the power of social media. Today, Facebook still reigns supreme among all social media giants.

With a Facebook page, you are separating your personal social media from business. With your business page, you can lunch advertisements to specific areas you want to cover. You can share posts and you can build relationship with your customers, partners, and downlines. It is not difficult to create and maintain a page. A Facebook page works in similar ways as a personal account.

Do Not Annoy Your Friends and Family

The most typical approach that a neophyte MLM marketer does is to go to his friends and family and insist on selling the product or join the MLM network. To an extent, this becomes annoying if the family member or friend isn’t interested. And definitely, a six figure mentor will tell you that this is not the best approach to reaching your goals.

What many MLM enthusiasts do not realize is that when a person says “no,” he means no. While many mentors will tell you to list down at least 50 people you know, you need to understand that a successful six figure mentor will tell you that he only had significantly less than this 50 people join his network. And it is likely that these friends and family members who joined him did it only after he was already successful.

In summary, you will only succeed in MLM if you sell a product you love, believe in, and understand. It does not make any sense selling something whose features and benefits you cannot explain. It is also imperative that you are a living testimony of the product you sell. A potential customer will obviously view it as a red flag if you are selling a product you do not use. In addition, you must also ensure that you have the right marketing strategy by leveraging social media—it is free and easy to use. Lastly, grow you MLM network by approaching people who share the same interests.